


26 slides · co-branded
Ford Executive Point of View
The board-level narrative a Cisco seller opens before a Ford executive meeting. Why change, why now, why Cisco, in that order.
- ·Financial case for change against 12 named automotive peers
- ·Move-the-needle assessment: what +1% is worth in dollars
- ·Eight named Ford executives with scorecard-level bios
- ·Executive compensation metrics and payout linkage
- ·Industry value driver tree
- ·Top transformational sales opportunities
- ·Segment performance: Blue, Pro, Model e, Credit
- ·TSR, revenue and margin forecasts through 2028
















